Big news!

Hamilton Bright becomes Smollan

New name, same opportunities to build your career at Smollan.

Same people. Same culture. A new name.

From 20 January 2026, Hamilton Bright will continue under a new name: Smollan. While our name is changing, who we are stays the same. Our DNA, culture, and people remain at the heart of everything we do. 🫶

We’ve been part of the international Smollan Group since 2017. Now, we’re making that connection visible. What does this mean for you as a (future) colleague? You’ll keep working in the same close-knit teams, with the same personal approach and short lines of communication, but with the added strength of a global network.

Local roots, international opportunities🙌

We remain who we are, but within a larger network, our personal way of working and short lines stay the same. What’s new is the extra knowledge and strength that help us grow and move forward together.

Jan Kalter

Commercial Director Netherlands

Why is the name Hamilton Bright changing?

For 25 years, Hamilton Bright has built a strong position in the Benelux. Together with passionate teams, we’ve supported well-known brands in FMCG, consumer electronics, beauty & health care, and DIY, in retail and Out of Home. That experience forms the foundation for our next step.

As Smollan, we combine our local expertise with international knowledge, innovation, and scale. This opens up new opportunities to learn, grow, and make impact, both locally and beyond borders.

In short: same culture, same people, more opportunities. A new name, with international impact and room for your development.

Curious about your opportunities at Smollan? Explore our current vacancies and discover how you can grow with us. 👇

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